This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light of this, influencer marketing platform Traackr has released budget optimisation tools for marketers to better track spend and increase ROI....
Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during Q1 2019 and Q1 2020. The market size in the first quarter of 2019 was approximately $1185 million and in 2020...
For influencers and content creators, social-distancing has been a catalyst for creativity and content creation. The creativity of influencers isn’t a new phenomenon. However, social distancing has helped to illuminate the talents of this group and validate them as a viable and smart option for brands as strategies and...
In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is there too much tech in the influencer marketing industry?’ Influencer marketing is a tool brands have been using for much longer...
Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and Instagram for free. The news was announced during a Facebook Live session with Mark Zuckerberg, who said: “If you can’t...
Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his role at TikTok, Mayer will become chief operating officer at ByteDance, TikTok’s parent company. Mayer will provide a link...
