This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands sell more across the globe through the group’s international retail platform, AliExpress, which claims to have 180 million annual active...
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP. Most recently, Waters was...
In light of the Black Lives Matter movement that is currently gripping the globe, we wanted to hear directly from creators about what it is like working in the industry so we can better understand what is needed to support Black creatives and help create change.Grace Victory is a...
Paul Sampson is the co-founder and CEO of Lickd – the world’s leading commercial music licensing platform for social video creators. As the chief executive, he is the head of the company and drives the business forward by managing the team and communicating the Lickd vision to potential investors, partners,...
We sat down with one of the featured influencer marketing agencies, The Influencer Marketing Factory, to find how they could help you get in front of Gen Z and Millennials. What sets your agency apart from the rest? We are a 100% remote influencer marketing agency, always in the loop...
In August 2019, a group of YouTubers filed a lawsuit claiming that YouTube’s algorithm discriminates against their LGBTQ-focused content by restricting recommendations, making it difficult to earn ad revenue. The company denies it discriminates against creators. At a hearing on Tuesday the US judge said she will issue a...
