This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Molly Doyle Young’s remit as a product marketing manager includes bringing Impact’s end-to-end influencer partnerships solution to market. She keeps a firm pulse on the influencer marketing ecosystem to understand: 1. Who’s working with influencers, why, how, and what partnership automation support do they need to do...
Influencer Intelligence’s latest ‘Rise of the Nano Influencer’ report found that nano influencers have been the most popular influencer tier over the past 12 months. The company surveyed 359 marketing specialists on the newest emerging tier of digital influencer. Nano influencers are typically classified as content creators who have...
Brand marketers are understandably anxious about the way forward. After an initial freeze in ad spending to evaluate how to handle the current crisis, many want to again reach out to customers and prospects. The question is, how?Obviously, simply returning to the strategies that worked weeks ago won’t...
In just a few months, soaring influencer campaigns have all but fizzled in light of budget freezes from brands. Among the many economic casualties of the global pandemic, influencer marketing has suffered as brands cut budgets and freeze programs and campaigns, and the primary currency of the industry, the widespread...
YouTube has announced a multi-year $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists.” CEO of YouTube, Susan Wojcicki, outlined in a blog post what the company plans to do to help support the Black community and do better as a platform. The fund...
Last week, a series of Digital Millennium Copyright Act (DMCA) copyright strikes rocked the world of Twitch. Predominantly from music record labels, the DMCA strikes were in response to creators using unlicensed music in their broadcasts. Whilst these strikes have sent the creator community into somewhat of a frenzied state...
