This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Suhit Amin heads up the Scotland-based talent management agency Saulderson Media and does just about everything from running campaigns, admin, marketing, HR, handling talent, and the rest. It’s all hands-on in a small agency and everyone is contributing to everything. “Since lockdown, my day has changed a lot. Typically...
Last week (June 15-19), the team behind MAD//FEST hosted its invite-only summer shindig that was 99//Club Digital Festival. Across five days, 96 leading marketers shared their big, bold ideas on creating a better marketing industry in just 99 seconds. Taking to the virtual stage first was the topic...
As billions began sheltering in place amidst the outbreak of the COVID-19 pandemic, social media influencers were forced to find new ways of engaging their audiences while stuck at home. Many turned to livestreaming: On Facebook, live viewings have spiked by 50% during lockdown periods, while viewings on Instagram have...
TikTok has announced plans to commission hundreds of experts and institutions to produce short-form educational content for the platform. The company is investing £13 million ($15 million) into the launch of #LearnOnTikTok, a new programme partnership that will curate educational videos on the platform across Europe. TikTok had the most...
Technology makes it accessible for anyone to produce content, which has opened up a whole new avenue of advertising. There are many content creators that are producing content and gaining audiences’ attention, and as long as there is attention, there is advertising space. Most major online platforms are very well-populated...
Lickd, a digital platform providing YouTube content creators with pre-cleared music, has announced global partnerships with Universal Music Group (UMG), and Universal Music Publishing Group (UMPG) for use of the recordings and publishing catalogue by YouTube creators. The deal will provide YouTube content creators with a selection of new releases...
