This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
TikTok has announced plans to commission hundreds of experts and institutions to produce short-form educational content for the platform. The company is investing £13 million ($15 million) into the launch of #LearnOnTikTok, a new programme partnership that will curate educational videos on the platform across Europe. TikTok had the most...
Technology makes it accessible for anyone to produce content, which has opened up a whole new avenue of advertising. There are many content creators that are producing content and gaining audiences’ attention, and as long as there is attention, there is advertising space. Most major online platforms are very well-populated...
Lickd, a digital platform providing YouTube content creators with pre-cleared music, has announced global partnerships with Universal Music Group (UMG), and Universal Music Publishing Group (UMPG) for use of the recordings and publishing catalogue by YouTube creators. The deal will provide YouTube content creators with a selection of new releases...
Facebook Gaming announced two new updates that will help video creators monetize their content on the platform. Level Up creators who have at least 250 returning weekly viewers will now be able to access Fan Subscriptions. This allows fans to pledge a monthly donation to their favourite creators in return...
We chatted with one of the featured influencer measurement firms to find out how you can demonstrate the effectiveness of your influencer campaigns. Who is Group RFZ? Group RFZ is a global digital measurement firm that helps clients understand and demonstrate the impact of their influencer marketing programs. What problem(...
Instagram’s top executive Adam Mosseri said in a blog post that Instagram is “taking a harder look” at how the social media platform deals with harassment, verification, content distribution, and algorithmic bias, and is taking steps to “better support the Black community.” After hearing concern about whether or not...
