This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the forefront, many marketers and influencers are looking for concrete ways to improve their role in fostering diversity and inclusivity in...
In good faith earlier in the year, we postponed a number of our events to Q3. It is, however, becoming clear that as a direct consequence of the ongoing impact of COVID-19 and social distancing guidance, we feel we are unable to safely execute events to the standard you’ve...
Ryan Detert, CEO of technology platform Influential, tells us how brands can best utilise influencers in a time of crisis, the opportunities for influencer-brand collaborations, and how the coronavirus has changed consumer attitudes and consumption patterns. How has COVID-19 changed the role of influencers from your perspective? Influencers have become...
The COVID-19 pandemic has changed almost every industry, forcing brands to shift strategies to align with the new normal. Due to stay-at-home mandates and travel restrictions, lifestyle and hospitality industries have had to pause influencer marketing strategies and pivot from their traditional initiatives. Let’s face it, Americans are not...
Shan Hanif is CEO of Genflow, a full-service brand creation agency and sheds a light on what his busy schedule looks like. “When I first started Genflow, I was a believer in the ‘startup CEO lifestyle’. I thought it was important to follow high-profile thought leaders, read entrepreneur books to...
Simmons, the nation’s oldest mattress brand, called upon independent agency Burns Group to completely reinvent the brand at every level – from product design, pricing, retail channels, brand identity and advertising – for Gen-Z and young Millennial consumers who are, or will soon be, starting out on their own. Snoozzapalooza | Simmons...
