This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The COVID-19 pandemic has changed almost every industry, forcing brands to shift strategies to align with the new normal. Due to stay-at-home mandates and travel restrictions, lifestyle and hospitality industries have had to pause influencer marketing strategies and pivot from their traditional initiatives. Let’s face it, Americans are not...
Shan Hanif is CEO of Genflow, a full-service brand creation agency and sheds a light on what his busy schedule looks like. “When I first started Genflow, I was a believer in the ‘startup CEO lifestyle’. I thought it was important to follow high-profile thought leaders, read entrepreneur books to...
Simmons, the nation’s oldest mattress brand, called upon independent agency Burns Group to completely reinvent the brand at every level – from product design, pricing, retail channels, brand identity and advertising – for Gen-Z and young Millennial consumers who are, or will soon be, starting out on their own. Snoozzapalooza | Simmons...
Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform. The brand has some 20 million Instagram followers who will be able to purchase from over 80 makeup, skincare, haircare and fragrance brands directly...
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding. Creators generated an estimated $15 billion in revenue last year, many without the financial tools, services, and security afforded to traditional businesses. As of July 7, the new...
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching. AIMCO was established by the Audited Media Association of Australia in September 2019 to set best-practice standards around influencer marketing. With contribution from more than 50 companies, the new Influence Marketing Code of Practice...
