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The creator economy is an ecosystem where people make money from content. It’s an essential part of the global economy, now worth an estimated $100 billion dollars and includes content from bloggers, social media influencers, streamers, and video makers. If you are a business, now is the time to...
It seems like reality may finally be making a comeback. A relatively new social media app called BeReal has captured the imaginations of Gen Z and drawn a sudden burst of media attention as a result. The premise is breathtakingly simple. At some random point during each day, BeReal’s...
As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to their advantage. In Web 3, users will hold most of the power. Decentralised networks make this possible: they allow communities...
In recent years, video has overtaken social media as the most dominant content consumed by the end user. Platforms like TikTok and Instagram have absorbed the attention of internet users and have considerable power to drive trends, create viral sensations, and make or break a business. A study conducted in...
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it. Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing that didn’t align with the brand; influencer marketing that was clearly staged (remember that Listerine ad?); influencer marketing that...
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and term length. From the hundreds of conversations I’ve had with influencers, the most popular question across the board relates...
