This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Instagram has long been a place to ‘live your best life’ with glossy pictures and clever captions. However, users and audiences are living their best authentic life on TikTok too. Instagram versus reality has long been a discussion point, with both voices of influence and ordinary users having felt the...
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive increase in digital spend relative to other advertising channels.With the rise of social media and influencer marketing, however, brands...
The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their Gladrags. Although there wasn’t the glitz and glam of the physical event, we still celebrated in style from the comfort...
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing agency, The FIFTH. Two of the biggest challenges faced by marketers running influencer campaigns are – difficulty measuring the effectiveness of a...
During ongoing speculation around TikTok’s future and potential ban in the US, the social media platform has released a new information hub, which it hopes will ‘set the record straight.’ The website will organise the company’s statements, news coverage, FAQs and “expert opinions” in one place. As TikTok...
Grow your influence The Influencer Marketing Show’s mission has always been to bring the community together to celebrate the ever-evolving influencer landscape with sessions delivered by the world’s leading influencer experts. We thrive on designing and executing events. With the postponement of our flagship London show and getting...
