Guest Writer - Hello Partner (Page 56)

Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content

The influencer marketing industry is in flux. We are seeing influencer engagement rates hover at all-time lows, while paid media spend on boosting influencer posts are surging. As a

By Guest Writer

/ 4 Sep 2019

Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content

New Australian Influencer Marketing Council is Formed

The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to

By Guest Writer

/ 3 Sep 2019

New Australian Influencer Marketing Council is Formed

Win a Stand at This Year’s Influencer Marketing Show

The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to

By Guest Writer

/ 3 Sep 2019

win a stand at this year's influencer marketing show

Bazaarvoice Acquires Influenster to Enhance User-Generated Content Solutions

Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’

By Guest Writer

/ 29 Aug 2019

Bazaarvoice Acquires Influenster to Enhance User-Generated Content Solutions

Why You Shouldn’t Put all of Your Eggs in the Instagram Basket

It seems a fairly obvious thing to say for marketers not to put all of their efforts into Instagram at the expense of other channels but with Instagram considered the

By Guest Writer

/ 29 Aug 2019

Why You Shouldn’t Put all of Your Eggs in the Instagram Basket

Influencer Marketing Platform inzpire.me Raises €1.2 Million in Funding

Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total

By Guest Writer

/ 28 Aug 2019

Influencer Marketing Platform inzpire.me Raises €1.2 Million in Funding

Looking Beyond Vanity Metrics

Influencer marketing has stirred up a lot of debate over the last few years. This is partly because of the ad and data transparency issues that have arisen, and partly

By Guest Writer

/ 28 Aug 2019

Estée Lauder Commits 75% of its Advertising Budget to Influencers

In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its

By Guest Writer

/ 27 Aug 2019

Estée Lauder Commits 75% of its Advertising Budget to Influencers

How Can We Get Ahead of the Influencer Backlash?

Every consumer lives in a different world than the next, creating increasingly individualised realities with every new followed account, liked page, and comment. The algorithms that guide news consumption and

By Guest Writer

/ 27 Aug 2019

How Can We Get Ahead of the Influencer Backlash?

The Only Way TikTok Can Survive

The social media world is highly competitive. It is not easy for social media platformers to get many users, and more challenging to play an active role across borders. In

By Guest Writer

/ 23 Aug 2019

Mavrck Acquires Influencer Search SaaS Platform GroupHigh

All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search

By Guest Writer

/ 21 Aug 2019

Breaking Down Influencers, Ambassadors and Advocates and How to Enlist These in Marketing Strategies

In today’s marketing world, brands chase after influencers, tastemakers, and celebrities to tout their brand and increase awareness. As the trend of influencer marketing has increased, subcategories such as

By Guest Writer

/ 21 Aug 2019

Breaking Down Influencers, Ambassadors and Advocates and How to Enlist These in Marketing Strategies