Guest Writer - Hello Partner (Page 55)

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

In an attempt to bring greater transparency to influencer advertising, the Advertising Standards Authority (ASA) recently announced that influencers must stamp their posts with #ad as a necessary minimum after

By Guest Writer

/ 17 Sep 2019

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

Influencer Marketing Show Partners with Influencer Marketing Hub

The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space.

By Guest Writer

/ 17 Sep 2019

Influencer marketing Show partners with Influencer Marketing Hub

Industry Experts Launch New Influencer Marketing Association

The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing

By Guest Writer

/ 16 Sep 2019

Industry Experts Launch New Influencer Marketing Association

The Sunday Times Influencer List 2019: How They Got it Wrong

After seeing the Top 100 Influencers list published last weekend in ‘The Sunday Times,’ we couldn’t help but wonder how they could possibly quantify this and whether a list

By Guest Writer

/ 16 Sep 2019

The Sunday Times Influencer List 2019: How They Got it Wrong

Which Social Channels are U.S. Cosmetic Brands Investing in the Most?

BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period. Surprisingly, the new

By Guest Writer

/ 13 Sep 2019

Which Social Channels are U.S. Cosmetic Brands Investing in the Most?

#IMSHOW19: The Ethics of Data Privacy in Influencer Marketing

Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending, or efficacy. According to a recent study, it’s been found that businesses

By Guest Writer

/ 12 Sep 2019

#IMSHOW19: The Ethics of Data Privacy in Influencer Marketing

The Unsung Rise of ‘Good Influence’

Influencers have gotten a bad rap lately. There are growing concerns about how individuals with a large social media presence commercialise their following. Prior to the recent backlash, paid promotions

By Guest Writer

/ 11 Sep 2019

A Day in the Life: Caspar Lee, CVO at Influencer

In this new column, we aim to showcase the diversity of the roles within the influencer marketing industry and give an insight into what the people behind the campaigns, platforms

By Guest Writer

/ 10 Sep 2019

A Day in the Life: Caspar Lee, CVO at Influencer

YouTube Creators to be Held Liable for Children’s Privacy Violations Following FTC Settlement

YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the

By Guest Writer

/ 9 Sep 2019

YouTube Creators to be Held Liable for Children’s Privacy Violations Following FTC Settlement

Building Brand Success with Influencer Marketing

By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one

By Guest Writer

/ 9 Sep 2019

#Ad is “Necessary as a Minimum” When Disclosing Paid-For Content

The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are

By Guest Writer

/ 6 Sep 2019

#Ad is “Necessary as a Minimum” When Disclosing Paid-For Content

Q&A: How Brands Stand to Win on TikTok

With TikTok quickly gaining traction, we chat to David Neuman, director of social media and sales strategy at RhythmOne about how advertisers can succeed on the platform, what they can

By Guest Writer

/ 5 Sep 2019