This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since the company was founded. What sets you apart from others out there in the space? Our approach is unique. Though...
Hotels.com tasked the projects* with activating an Insta-worthy travel campaign without using travel influencers. Their brief was simple – use influencers to reach and engage with adventurous millennials and position Hotels.com as a brand that rewards customers by providing the best choice of accommodation in the most exciting locations....
Word is out that this month, creators will be able to create and sell merchandise to fans via Teespring directly from the TikTok app. The new partnership with creator commerce platform Teespring allows creators to include links to their Teespring products in their videos. Creators will be able to create...
Influencer 50 nominations are once again open for Talking Influence’s annual celebration of individuals from across the globe that are striving to improve the influencer marketing industry and have provided solutions and innovations as the industry accelerates. Talking Influence is calling on YOU – the industry – to have your say...
With an extremely low barrier to entry and the potential to make great money simply following a passion, the business of pro streaming is a flashing neon beacon luring hopefuls in droves. If you’ve got a computer, a game (or other great hooks) and the right software, you can...
Running successful influencer marketing campaigns is both an art and a science. On the one hand, identifying and briefing influencers is fundamentally a creative process; on the other hand, continuously driving campaigns’ ROI up relies on a thorough workflow. Here are five best practices to stack the odds in your...
