Guest Writer - Hello Partner (Page 51)

TikTok Beta Tests Shoppable Videos to Utilise Social Commerce

TikTok has revealed it is beta testing shoppable short-form video posts, allowing influencers on the platform to place social commerce links within their posts. The test was first revealed

By Guest Writer

/ 18 Nov 2019

TikTok Beta Tests Shoppable Videos to Utilise Social Commerce

Q&A: The Risks and Rewards of TikTok

As TikTok continues to grow with nearly 800 million lifetime installs, many marketers worry that if they haven’t already created a marketing strategy, they’ll be left behind, but

By Guest Writer

/ 18 Nov 2019

IMA Q&A: MSL on Winning the Grand Prix Award

Congratulations on winning the Best Family & Parenting Campaign, Most Effective Collaboration or Partnership award and the Grand Prix. What has changed for you since winning the three awards? Thank

By Guest Writer

/ 18 Nov 2019

IMA Q&A: MSL on Winning the Grand Prix Award

Industry Responds to Instagram Hiding Likes

When Adam Mosseri, CEO of Instagram, announced back in April that Instagram will be testing hiding likes from the public eye in certain countries, the industry had plenty to say

By Guest Writer

/ 15 Nov 2019

Industry Responds to Instagram Hiding Likes

Average Cost For a Sponsored Post on Instagram Has Risen 44% From 2018 to 2019

According to a new report by IZEA, the average cost per sponsored post on all platforms has risen dramatically over the past five years. On Instagram, the average cost for

By Guest Writer

/ 15 Nov 2019

Average Cost For a Sponsored Post on Instagram Has Risen 44% From 2018 to 2019

IMA Q&A: Tagger on Winning Industry Choice of Technology

Congratulations on winning the Industry Choice of Technology or SaaS award. What has changed for you since winning the award? Thanks so much! We were all extremely excited to win,

By Guest Writer

/ 14 Nov 2019

IMA Q&A: Tagger on Winning Industry Choice of Technology

Instagram Hiding Likes: What’s Next?

This year, Instagram was testing a new feature, or, rather, an absence of one. Users from Canada started reporting like counters disappearing from their feed. Are we witnessing the beginning

By Guest Writer

/ 14 Nov 2019

#IMS19: Kindred Tells us How to Create a Positive Impact Within Your Digital Community

Alex Packham is the co-founder of new influencer marketplace Kindred and after his panel session at the Influencer Marketing Show, he joined Joele Forrester to chat about the rise

By Guest Writer

/ 13 Nov 2019

#IMS19: Kindred Tells us How to Create a Positive Impact Within Your Digital Community

#IMA20: Make Your Entries Stand Out From the Crowd

Winning an Influencer Marketing Award is not all about partnering with a big blue-chip brand but demonstrating to judges within your entry, the success, smart execution, careful technology selection,

By Guest Writer

/ 13 Nov 2019

How Linqia and Arena Used Influencers to Refresh the Vodka Scene with Three Olives Rosé

Linqia delivered a unique twist to a campaign to help Three Olives raise awareness of their new rosé vodka. Partnering with Arena, part of the Havas Media Group, Three Olives

By Guest Writer

/ 13 Nov 2019

How Linqia and Arena Used Influencers to Refresh the Vodka Scene with Three Olives Rosé

#IMS19: Whalar Shares How Neuroscience is Changing Influencer Marketing

Whalar’s SVP of research and analytics, Ian Forrester, delivered a solo session that went down a storm at this year’s Influencer Marketing Show as he spoke about the

By Guest Writer

/ 12 Nov 2019

#IMS19: Whalar Shares How Neuroscience is Changing Influencer Marketing

#IMS19: Tagger Media on How to Leverage Ethical Data in the Influencer Marketing Space

Tagger Media’s Dave Dickman moderated a panel discussion that tackled data privacy in the age of influencer marketing at this year’s Influencer Marketing Show. Tagger is an influencer

By Guest Writer

/ 8 Nov 2019

#IMS19: Tagger Media on How to Leverage Ethical Data in the Influencer Marketing Space