This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views and a calculable cost per thousand (CPM). An app has never before been able to guarantee views on its platform...
By Doug Schowengerdt, Cultural Correspondent, the projects* and Brenda Martinez, Jr. Strategist, the projects* On the evening of September 13, Jason Wu presented his Spring 2021 runway collection in a flourishing jungle constructed atop the roof of Spring Studios in TriBeCa, officially kicking off the first NYFW designed for a...
Global affiliate network Awin has carried out research looking at how many Instagram influencers hide the disclosure of advertisements in their posts. The research found that three-quarters (76%) of influencer adverts posted on Instagram have the disclosure hidden in the post, whether that be in the middle, end or in...
In the run-up to Black Friday and the Cyber weekend, you are probably questioning how this event can go ahead. The in-person shopping experience has completely transformed, but that’s where social can truly shine. COVID-19 has already proven that social media is fundamental to keeping us connected through these...
EDF Energy launched an electric vehicle (EV) proposition, which comprised of providing consumers with a fully equipped package, making it super easy for consumers to convert to and use an EV. The biggest challenge for Gleam Futures and Brilliant Noise was finding a way to bust ingrained myths and ease...
In two fell swoops this September, Twitch – a streaming service owned by Amazon – has helped reaffirm its status as the biggest and best platform for influencers in the gaming space. Not only has Twitch re-signed Tyler ‘Ninja’ Blevins, the undisputed king of gaming content, exclusively in a multi-year deal, but...
