This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Instagram has just launched new monetisation tools for creators. Today, the platform is rolling out access to Badges in Live internationally to an initial group of over 50,000 creators. Badges in Live allow creators to make money while also deepening the connection between creators. Fans will be able to...
Challenge Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly different to the standard bookie sponsor seen on most football shirts. Their belief was that betting sponsors are ruining football shirts...
Instagram has said it will do more to protect consumers by ensuring that influencers disclose commercial partnerships in their posts. This follows an investigation by UK watchdog The Competition and Markets Authority (CMA) that found several influencers were not disclosing when they had been paid for their posts and were...
The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that ‘the partisan influencer’ has become a growing trend in 2020. As this new culture of partisan influencers begins to take hold...
Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from their favourite artists. The new audio format will allow Spotify to reproduce the radio-like experience of tuning into a DJ...
TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel “confident and comfortable” that their ads will be served alongside brand-safe content. With the introduction of the TikTok Brand Safety...
