This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
While the medium is not new, video content exploded in 2020. Fueled by the challenges from COVID-19 and multiple lockdowns, video has become a lifeline to the outside world. Influencers’ status as a trusted guide has continued to grow at an accelerated rate. Research found that online video is a...
1. Consumer If you want to build a stronger relationship with your community at a time when people are feeling isolated, adopt a people-first approach by putting your consumer at the center of your strategy. Think about their needs, challenges, and wants. By adding value to your community in difficult...
The onset of the COVID pandemic increased the screen time of the general public. People are spending more and more time digitally than in the real world. In order to make use of this increased time, brands are increasingly recruiting influencers and content creators for audience engagement. The industry itself...
A quick introduction to Neve A highly skilled writer, Neve has a strong background in journalism, writing, and social media marketing, and has now plunged into the world of influencer marketing. During her time studying at the University of the Arts London (UAL), Neve developed her skills by working as...
Johnson, who as a veteran influencer has worked for such brands as Bose, LG, Fossil and Heineken, strongly believes that too many brands are being encouraged to treat influencers like commodities and not partners, which is becoming all too apparent to the end consumer. Johnson says: “The market is still...
Influencer marketing has come a long way since the beginning of 2020. The pandemic forced brands to quickly pivot but expectations for high-quality advertising didn’t disappear. Instead, marketers leaned more heavily into content creators, who are used to working from home to create high-quality, reactive content. Hence, influencer marketing...
