Guest Writer - Hello Partner (Page 24)

How Has Instagram Evolved Over the Past Ten Years?

Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform,

By Guest Writer

/ 14 Oct 2020

How Has Instagram Evolved Over the Past Ten Years?

The New Cultures Taking Over Influencer Marketing

Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020.

By Guest Writer

/ 13 Oct 2020

The New Cultures Taking Over Influencer Marketing

Influencer Marketing Show Global: Meet the Speakers

The Influencer Marketing Show Global has revealed the first line up of speakers for the virtual event in November. We thought it would be a great opportunity to get to

By Guest Writer

/ 13 Oct 2020

Influencer Marketing Show Global: Meet the Speakers

B2B Influencer Marketing and the COVID Pandemic: It’s a Good Time to Start

You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push

By Guest Writer

/ 8 Oct 2020

Bring Authenticity Back: Adapting Your TikTok Influencer Program

The post-COVID advertising and marketing landscape has many brands taking a step back to reevaluate their strategies. After a period of more restrained (and sensitive) messaging during the height

By Guest Writer

/ 7 Oct 2020

Bring Authenticity Back: Adapting Your TikTok Influencer Program

TikTok Celebrates Black History Month With OOH and In-App Campaign

TikTok has launched an in-app and out-of-home (OOH) advertising campaign in the UK to celebrate Black History Month with its Afro-Caribbean creators and artists. The #myroots

By Guest Writer

/ 6 Oct 2020

ikTok Celebrates Black History Month With OOH and In-App Campaign

Instagram’s 10th Birthday: New Feature Updates

Today, Instagram is celebrating its 10th birthday and is launching several new features to mark the occasion. Instagram is giving users access to ‘Stories Map’. This feature is a private

By Guest Writer

/ 6 Oct 2020

Instagram's 10th Birthday: New Feature Updates

#PlayWithPringles: How Pringles Engaged New Digital Natives With its First TikTok Creator Campaign

Challenge Pringles, the iconic crisp brand, wanted to reach consumers in their homes and to elevate digital socialising during these uncertain times. TikTok creators were already using Pringles cans in

By Guest Writer

/ 5 Oct 2020

#PlayWithPringles: How Pringles Engaged New Digital Natives With its First TikTok Creator Campaign

Inauthenticity is Cancelled: How Brands Can Embrace Their Fun Side on TikTok

Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can

By Guest Writer

/ 29 Sep 2020

Inauthenticity is Cancelled_ How Brands Can Embrace their Fun Side on TikTok

Directory Q&A: Intellifluence

Intellifluence is an affordable, end-to-end influencer marketing platform. We caught up with them to find out more about the challenges they are solving, how the dashboard streamlines workflow

By Guest Writer

/ 29 Sep 2020

Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year

Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with

By Guest Writer

/ 28 Sep 2020

Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year

How MSL Leveraged Influencers to Raise Awareness of Huawei’s StorySign App and Deaf Children’s Literacy Across 11 Markets

Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf

By Guest Writer

/ 28 Sep 2020