Guest Writer - Hello Partner (Page 23)

Directory Q&A: HireInfluence

We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and

By Guest Writer

/ 27 Oct 2020

Secret Sofa: How TAKUMI Helped Häagen-Dazs Achieve its Highest-Ever Engagements For a UK Campaign on Instagram

For eight Fridays between April and June 2020, thousands of people across the country took part in a completely reimagined, immersive film experience. The ‘Secret Sofa by Häagen-Dazs’ campaign

By Guest Writer

/ 27 Oct 2020

Pinterest Launches New Initiatives to Support Underrepresented Creators

Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand

By Guest Writer

/ 22 Oct 2020

Pinterest Announces to Support Underrepresented Creators

Six Holiday Strategies Brands Must Implement in 2020

Everyone’s favorite time of year is fast approaching. But with COVID-19 continuing to impact both consumers and businesses, marketers are preparing for what is likely to be an

By Guest Writer

/ 21 Oct 2020

Six Holiday Strategies Brands Must Implement in 2020

Capitalise on Influencer Trust and Validation This Holiday Season

The 2020 holiday season will be unlike anything the retail industry has ever experienced. On top of dealing with the ongoing impact of the COVID pandemic, we’re in the

By Guest Writer

/ 21 Oct 2020

Capitalise on Influencer Trust and Validation This Holiday Season

Instagram Extends Badges for Instagram Live to Creators Globally

Instagram has just launched new monetisation tools for creators. Today, the platform is rolling out access to Badges in Live internationally to an initial group of over 50,000 creators.

By Guest Writer

/ 20 Oct 2020

Instagram Extends Badges for Instagram Live to Creators Globally

How Paddy Power and Ball Street Network’s #SaveOurShirt Campaign Became a Talking Point in the Football World

Challenge Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly

By Guest Writer

/ 20 Oct 2020

How Paddy Power and Ball Street Network’s #SaveOurShirt Campaign Became a Talking Point in the Football World

Instagram Cracks Down on Influencers Failing to Disclose Commercial Partnerships

Instagram has said it will do more to protect consumers by ensuring that influencers disclose commercial partnerships in their posts. This follows an investigation by UK watchdog The Competition and

By Guest Writer

/ 19 Oct 2020

Instagram Cracks Down on Influencers Failing to Disclose Commercial Partnerships

What Role Are Influencers Having on the 2020 US Election?

The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that

By Guest Writer

/ 19 Oct 2020

What Role Are Influencers Having on the 2020 US Election?

Spotify Launches New Music and Spoken Word Format, Available to Creators

Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from

By Guest Writer

/ 16 Oct 2020

TikTok Partners With OpenSlate to Deliver Brand Safety to Advertisers

TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel

By Guest Writer

/ 16 Oct 2020

How Collectively and ABSOLUT’s People- and Planet-Centered Influencer “Activist Army” Drove Conversations Online

To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive

By Guest Writer

/ 14 Oct 2020