This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Ever rolled your eyes at someone recording a live gig on their phone? In 2020, that changed. Livestreamed gigs took social media from a sharing platform where users posted about external events, to the space where events were actually happening. Livestreaming provides a direct, impulsive connection. Followers of influencers or...
Social media influencers have become an effective and agile tool for marketers over the last decade. They help to build trust with consumers and produce entertaining content that results in conversions. It’s no wonder this role has started to expand into a more diverse range of contributors. Among the...
TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the introduction of three-minute videos, which has raised a lot of eyebrows. Some users are excited for the opportunity to create, share...
I’ll hazard a guess that you’ve used the subtitle button on Netflix perhaps more times than you’d care to acknowledge. Whether you are deaf or hard of hearing, perhaps the oven fan is a little loud, you could be ESL, it could be late at night, or...
Creators have many innovations to enjoy in social networks, for example, the announcement of launching prepaid subscriptions in the near future. Moreover, the growth of sales and earnings from affiliate marketing brings even more pleasure. According to Admitad Affiliate, in 2021, the number of sales through Instagram in the UK...
It’s time to change the narrative around influencer marketing and demonstrate how it’s not only a tactic for e-commerce and retail brands but a huge opportunity for those in cause-led, education, public communications and beyond.
