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Culture-jacking is a common practice among brands; it happens when a company appropriates aspects of entertainment, music, and media for commercial purposes. Most times, these trends are primarily marketing strategies. Companies chase trends to stay relevant among competitors that appeal to younger generations. Culture-jacking may seem fun and exciting, especially...
Talks and speculations about Web 3 or Web 3.0 are raging. Web 3.0 is a new concept of the internet, which will be based on decentralisation, and less control and censorship over the webspace. That’s why some call Web 3.0 the revolution of the internet and...
Coinciding with the pandemic-driven spike in interest, Pinterest has branched out into short-form video. Pinterest recently launched Idea Pins, which resemble the ‘Stories’ feature that users are familiar with from other platforms, as a fresh way for creators to share video content. Unlike competitors such as Instagram, where Stories expire...
A year ago, if you asked someone walking down the street if they’d heard about the metaverse, they’d have probably told you no. Google’s search trends show a pretty low level of interest in the metaverse throughout the whole of 2021, until a large and very obvious...
First, we had mail-order catalogues, then came teleshopping, finally, we achieved full-scale online shops and the evolution of commerce seemed complete – we had achieved peak retail convenience. Not so. With the entry of social commerce into popular consciousness, retailers were able to bring their products to the places shoppers were...
As with all such tools, your successful adoption is dependent upon choosing the most appropriate ways to leverage it. This isn’t something you can do effectively without a firm grasp of what it means. Let’s dive a little deeper into the concept of social proof. What is Social...
