This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is not surprising that companies across a wide variety of categories actively market to women. When marketing to women, you can’t...
Buying a home is one of the most important decisions anyone will make. After all, not only is their home probably the largest debt their family will ever incur, it’s also often the family’s greatest source of wealth. However, as any home buyer knows, a house isn’t...
In this case study, Talking Influence hears from International Open Academy’s Talent and Influencer Manager Laurence Britton and impact.com’s EMEA RVP Marketing, Owen Hancock, about how their recent influencer marketing partnership is driving performance and delivering on the sector’s buzz.
‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’s break down a pretty important part of it all… Firstly, what are NFTs? The full term – Non-Fungible Tokens – sounds...
The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce is further accelerating influencers’ impact on the retail sector, and competition is fierce. The stats for why influencers are so powerful...
Running a well-oiled affiliate programme is no mean feat, with a stream of constantly moving parts to simultaneously juggle
