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Capture, Engage, Inspire action In the competitive market of social ads, brands find it challenging to capture and maintain the attention of their target audience. Many brands have difficulty in optimising their spend on the Facebook ad platform. For the ad to perform well, the content has to be engaging....
Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65% aiming to spend more, despite concerns over lack of transparency and fake followers. It seems that the goal in doing...
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a mission to help combat influencer fraud. In light of this, the company has released new fraud detection tools to assess and...
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is crucial for brands to understand, and some have done it better than others according to data from InfluencerDB. The results...
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as it seems. This week, Australia’s Federal Government has come under scrutiny for investing more than $700,000 of taxpayer...
Major sporting events like the Olympics and World Cup have always awarded gold medals to athletes as well as golden opportunities, particularly in the form of lucrative advertising possibilities. The rule of thumb is, the more a player wins, the more advertising deals that come their way. Some might say...
