This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Launching successful influencer campaigns is a challenge for many brands, however, producing them on a global scale is particularly difficult due to several factors including the cultural differences of target audiences and the organisation of an international campaign. International brands must consider the cultural nuances and audience behaviours in the...
Influencer marketing platform Social Circle has launched the UK’s first influencer marketing training academy known as the Social Circle Academy.The Social Academy is a free-to-access online educational platform that aims to teach the fundamentals and essential skills to help aspiring influencers work with brands. The academy will help...
Social media influencers, who can have a huge impact on what their followers do and buy, may in fact not be declaring when they have been paid for content, or otherwise rewarded to promote goods or services. On Tuesday (August 14), the Competition and Markets Authority (CMA) launched an investigation...
Berlin-based influencer marketing platform Brandnew IO has filed for insolvency, according to an official statement from the company’s CEO Francis Trapp. The platform, which was launched in 2016, provided brands and agencies with tools to identify relevant influencers to work with on curating content for influencer marketing campaigns, in...
Influencer marketing technology company Klear has introduced a way to fully track content posted to Instagram Stories, allowing marketers and users to compile more data. The technology will work in a similar way to its existing methods – it will automatically identify and measure pre-defined hashtags and handles, and generate a...
The Influencer Marketing Show (IMS) returns bigger, better and broader for 2018, with a refreshed look this October to address the industry’s position around performance and transparency. The co-located event to PI LIVE, which takes place at London’s Old Billingsgate on October 15-16, has today unveiled its agenda...
