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Made in Chelsea star Louise Thompson apologised for breaching advertorial rules while promoting a facial brush product on Instagram. The Advertising Standards Authority (ASA) banned Thompson’s Instagram story for failing to disclose that her Instagram Story promoting a beauty brand was, in fact, a paid-for advert. It is the...
Photo by Vivien Garnes Upfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech entrepreneurs’ fund ISAI, with participation from investment group, French Partners. The company intends to use the funds for continued global...
Kairos Media, a digital communications agency based in London has delivered a successful Instagram campaign with the use of social media influencers for the launch of the mobile game, Football Clash: All Stars.The mobile game, published by Soccer Manager, is an ultimate 5-a-side football app where players can go...
When getting started with influencer marketing the temptation can often be to go after the huge well-known influencers, but this will often be a bad call for several reasons: 1. You’ll have to spend big on this, which means you’ll probably be under pressure to show a big...
Facebook Watch is now available worldwide following its launch in the US a year ago. The video-streaming service allows users to discover great videos that appear in Watch – from established brands and newbies – and catch up with friends, creators and publishers. The social platform has added more social features to...
Influencer ranking, discovery and AI-driven analytics form Deep Social has announced that the company is permanently discontinuing their service and are commencing a winding down process of the company, according to an official statement from the team.Founded in 2017, the company delivered data that helps brands choose the influencers...
