This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Pinterest has partnered with French data insights company Launchmetrics to provide insight and training to the Launchmetrics’ community. Together, they will help brands and influencers gain insights into their audiences, discover the right partners to work with and increase the reach and engagement for their Pinterest campaigns. Launchmetrics provides the...
In 2019, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the picture-perfect holiday post for Instagram is on.Finding...
16 social media celebrities have agreed with CMA to change how they label their social media advertisements. Celebrities including Ellie Goulding, Rita Ora, Zoella and Alexa Chung have said they will now clearly state if they have been paid or received any gifts or loans for the products they promote....
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has brought the industry to the general populous and even invaded the c-suite. The community that has arisen off the back...
Connecting brands with the right influencers is a task in itself and there is no question about the importance of getting it right. For small brands especially, finding the right influencer that hasn’t grown so much they have become unaffordable isn’t always easy. This is where artificial intelligence...
The Influencer Marketing Awards entries are now closed! Judging an awards ceremony can be a tricky task, especially when you have so many different creative entries to contend with. That’s why the team behind the Influencer Marketing Awards, taking place on March 26 at Sheraton Grand, Park Lane in...
