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How consumers are being sold to is changing as social media influencers have changed the way users connect with brands and also how companies promote products. A BBC Panorama investigation into digital influencers called the ‘Million Pound Selfie Sell Off’ found that a 13-year-old boy was encouraged to ‘gamble’ on...
Unless you’ve been living under a rock, you’ve probably heard about the new CMA guidelines for influencers. Despite various previous attempts, nowhere before have we seen something that so clearly sets out the expectations for any individual who is promoting products and brands online. Whilst I would recommend...
Just as you can’t create an amazing meal without great ingredients, you can’t pull off an effective influencer marketing campaign without the right influencers for your campaign. They are the fundamental basis of your campaign, the ambassadors for your brand and the people communicating your message to prospective...
Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first influencer marketing benchmarking report to help address common measurement issues around the effectiveness of influencer campaigns.It’s not enough to measure the metrics such as followers and engagement to prove the impact of influencer...
With the all-important Judging Day taking place this week, what will the judges be looking for in the entries submitted for this year’s Influencer Marketing Awards? These are a few of the expert judges that will be making the final call this week. Expect all to be revealed when...
Kidfluencers are, by a definition, influencers under the age of 13 who create content for brand awareness and advertising purposes across a variety of social media channels. In recent news, we’ve been amazed by the scope of these networks and the financial impact these careers can have on children...
