This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Improving transparency through the disclosure of influencer partnerships, and thereby placing consumer interest at the core of campaigns, is the most fundamental step in ensuring the longevity of the influencer marketing industry. We have recently seen much blame being attributed to various parties; creators, brands and governing bodies. All have...
Amid a backlash over ad disclosure, cosmetics brand Benefit has set up a new in-house influencer agency as it invests more in the influencer channel. Bridging the gap between Benefit’s marketing team and digital influencers marks a change in the way Benefit is approaching influencer marketing. The purpose of...
We’re excited to announce that we’ve teamed up with PerformanceIN to bring you our first ever Influencer Marketing Buyer’s Guide, introducing the best tech platforms and agencies within the industry to kick-start your campaigns.Are you an advertiser stepping into the world of influencer marketing for the...
Valentine’s Day presents the ideal opportunity for brands to run engaging, innovative campaigns with influencers. This is proven in indaHash’s international study of over 1,000 digital influencers looking at their spending habits around the annual event, which found that 91% of influencers celebrate Valentine’s Day when...
The Committees of Advertising Practice (CAP) has rolled out new rules to stop advertisers targeting children with “irresponsible gambling adverts.” CAP, which creates the UK advertising codes administered by the Advertising Standards Authority (ASA), has outlined that exposure to gambling ads that comply with the UK’s Advertising Codes is,...
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has brought the industry to the general populous and even invaded the c-suite. The community that has arisen off the back...
