This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The influencer marketing debate rages on with the latest research from Fresh Relevance revealing that only 22% of UK retail brands are currently using influencers. Yet, the same research also reveals that more than half of those aged between 18 and 34 are more interested in a brand that does....
For brands working with influencers, there’s been a noticeable shift away from engaging in one-off projects to establishing more long-term relationships – turning those influencers who already love a company’s product or service into brand ambassadors. Take Kellogg’s for example. Rather than focusing their efforts on one-off influencer...
This week we’ve set up camp in The Martinez Beach Club front down at Cannes Lions 2019 to soak up all last week’s action. We spoke to industry leaders throughout the week in a live #CannesHangover podcast to see what this year’s festival has to say about...
Influencer marketing has come a long way, but the journey was not free from pitfalls. The disastrous Fyre Festival — and its accompanying documentaries released on Hulu and Netflix — tarnished many people’s perceptions of influencers and put influencers’ work in the international spotlight. Econsultancy’s What Consumers Think About Influencer...
Almost exactly one year ago, Instagram founder and former CEO Kevin Systrom brought journalists, content creators and fans of the platform together in San Francisco for a big announcement.After revealing Instagram’s milestone achievement of 1 billion users worldwide, he went on to unveil a new platform that would...
Today (June 25), Instagram influencer marketing service Takumi has launched into five new European markets as the demand for effective, transparent and high-quality influencer marketing across the region increases. Takumi will expand into France, Spain, Italy, Austria and Switzerland, increasing the company’s presence to eight markets now, including the...
