This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Today, every brand relies on digital content to deliver personalised and relatable experiences to consumers. Digital creators like influencers and celebrities are revolutionising how that content is being produced and distributed.Gone are the days of using the same agency, the same assets, and the same distribution channels for every...
Influencer marketing platform Klear has announced the ability to automatically monitor campaign clicks and conversions via trackable links. Klear users can now create and send customised links directly to influencers and track the links for data, which gives brands a holistic view of the customer journey. The trackable links can...
The influencer marketing industry is in transition. After years of relying on vanity metrics such as likes and followers as criteria for selecting creative influencers, it’s become clear these metrics are no longer fit for purpose. Vanity metrics leave brands vulnerable to fraud and undermine influencer value, and brands...
Will virtual influencers really become a central component of the advertising mix? Dudley Nevill-Spencer, the face behind The Virtual Influencer Agency, thinks so. As the creator of virtual influencers for brands, Neville-Spencer discusses the myths around how virtual influencers actually influence, the misconceptions around their worth in the channel, and...
Video-sharing app TikTok has apologised after a BBC investigation found that some of the platform’s younger users felt “exploited” by influencers on the app. According to the BBC, TikTok lets some of its users send “digital gifts” to their favourite influencers on the platform. The live streams present an...
With the immense growth of influencer marketing in the last few years, brands are beginning to wonder: what happens when influencers age? Do they outgrow campaigns? After all, influencers are people too, and they evolve like the rest of us. These questions are particularly pertinent as more marketers and influencers...
