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Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns on the platform. WeQ Influencers launched earlier this year and has already delivered a number of campaigns on TikTok, Instagram...
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this August, we were there to brighten things up with our exclusive Influencer Marketing Summer Social. We invited the industry’s...
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four million pins are saved by users in the two countries each day.The new team will be led by newly...
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers in multiple languages.As part of the partnership, both Ogilvy and Takumi will support to expand the footprint of the tool,...
It feels contradictory to say that influencers have an image problem. Meticulously controlling their content output, they are experts in perfecting their personal brand. And yet, a sour reputation seems to have been built up around them. While influencer marketing has soared in popularity, influencers themselves haven’t enjoyed the...
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the merger aims to bolster MediaMonks’ ability to reach new customers and expand its digital marketing expertise.Sir Martin Sorrel, executive...
