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It’s no secret that Gen Z is taking over influencer marketing. 97% of Gen Z use some form of social media, and they are a highly engaged audience. Both Instagram and TikTok have the highest rate of engagement among Gen Z viewers. What does that mean for your brand?...
Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has continued into 2022, with data from Rakuten Advertising showing that half of UK consumers (50%) are considering or have already...
The creator economy is currently valued at more than $20 billion with estimations suggesting that number could reach over $104.2 billion in 2022. While most of these funds go toward developing more engaging experiences to attract audiences, not nearly as much emphasis is put on making better creator experiences....
Do you want to identify social media influencers for your marketing campaigns? You’re not the only one. Influencer marketing is a growing industry that’s market value has more than doubled over the last two years as more and more brands turn to the strategy. But fake influencers remain...
The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic expectations from businesses that underestimate the challenges of the role. In a recent report from The Social Club, the social media...
The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing to address industry gaps render us part of the problem. We must value social justice and diversify the creators and brands...
