This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
In an attempt to bring greater transparency to influencer advertising, the Advertising Standards Authority (ASA) recently announced that influencers must stamp their posts with #ad as a necessary minimum after a review found members of the public still find it difficult to distinguish between genuine posts and paid promotions. What’...
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space. Given the extensive resources, knowledge and tools shared for industry professionals on the Influencer Hub platform, and the insight and...
The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing veterans from brands and agencies including HUNTER, Unilever, and 360PR+. “We founded the Influencer Marketing Association to help establish parameters and...
After seeing the Top 100 Influencers list published last weekend in ‘The Sunday Times,’ we couldn’t help but wonder how they could possibly quantify this and whether a list of this nature actually offers any value to marketing professionals.Aside from the questionable justifications for why certain influencers have...
BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period. Surprisingly, the new report found that L’Oréal Paris puts a massive 93% of its ad dollars towards YouTube to appeal to its more...
Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending, or efficacy. According to a recent study, it’s been found that businesses and brands can see up to 11x’s higher ROI with influencer marketing than with other, more traditional forms of advertising....
