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According to Takumi’s latest study, 45% of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, despite most stating they trust influencers to do the job. Takumi commissioned Censuswide and Civey to poll over 4,000 consumers, marketers, and...
Instagram said it will start to hide posts that promote cosmetic surgery and diet products from under 18s and will even remove social posts that promote any “miraculous” weight loss products in a bid to reduce the pressure felt as a result of social media. These new policies will also...
Amazon’s Influencer Program will now give influencers vanity URLs that lead to a personal storefront on Amazon.com, where they can promote products that they sell on Amazon. At the storefront, influencers can link directly to Amazon via channels where hyperlinking a URL isn’t available – like the swipe-up...
[adrotate banner=”3″] In the immortal words of Don Draper: “Advertising is based on one thing: happiness.” The maverick TV character, speaking in the 60s, would have been well ahead of his time; among the first in the world to understand that effective advertising evokes intense emotions. Prior to joining...
Performance-based influencer marketing platform Linqia has announced a new end-to-end solution, the Enhanced Shopper solution. It allows marketers to drive sales at a specific point of purchase across multiple retailers. Linqia’s new updates to the Enhanced Shopper solution features an industry-first capability to include a Universal Checkout, which allows...
Marketing professionals are increasingly betting on influencer marketing as a strategy for their business. According to a series of reports, agencies and brands have significantly increased their 2020 budget in this sector.Professionalisation in influencer marketing goes beyond choosing the perfect influencer. Nowadays, other factors such as automating daily tasks...
