This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Following the success of this year’s Influencer Marketing Awards (IMAs), the ceremony is returning on March 25, 2020, in association with new marketplace Kindred. Kindred has just launched and has many tricks up its sleeve to shake up the influencer marketing space as we know it. That’s why...
Today marks three years since the introduction of live video to Instagram. The launch of Instagram Stories earlier in 2016 prompted a shift in attitudes towards the platform, encouraging a more informal and ‘real’ presentation of influencers to their followers –and since the introduction of shoppable links they have become...
2019 was another important year for influencer marketing, as the industry’s growth shows no sign of slowing down. Kam Zulawski, MD for EMEA at Creator IQ, shares key insights on what he thinks 2020 has in store for the influencer marketing economy. CGI influencers and AI Next year will...
Congratulations on winning the Most Effective Campaign for ROI award. What has changed for you since winning the award? Winning the award last year was a huge achievement for us and a great way to showcase our results-focused approach. Since then we have continued to grow as an agency and...
After his solo presentation at the Influencer Marketing Show, Anthony Richardson, managing director of Q-83, chatted about why he thinks content creators are in fact social publishers, how to get your hands on transparent data, and how we can all help professionalise the industry. Richardson founded Q-83 just over a...
Congratulations on winning the Best Food and Drink as well as the Best Health Campaign award at the Influencer Marketing Awards. What has changed for you since winning the award? Simone Stevens: Winning these awards was not only exciting for our client and us as it represented all the hard...
