Catherine Shuttleworth - Hello Partner

Youtube Doesn’t Want to be YouTube Anymore

YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better.

TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform.

Spotify announced next year it will begin paying creators based on the engagement their videos receive.

This week's Influencer Insider looks at the creator economy under Trump, new YouTube features, and Instagram's problem with sponsored posts.

Trump's reelection is already causing a shift in the creator economy, as users, creators, and brands seek new platforms.

Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators.