Hello Influencer Insider!
Welcome back to my newsletter. This week, Sprout Social has revealed the best times to post on social media, and why that level of engagement matters.
Also, did you know that Vine relaunched? I didn't, because nobody is talking about it. Why is nobody talking about it, you ask? I have a few ideas. Keep scrolling to find out.
Also, rhode is holding tight to its it-girl marketing crown this week. A new social post with influencer Paris Wycherley will be a bandwagon for brands to jump on ASAP - mark my words.
Let's get into the news. 🗞️
In today's newsletter:
- Pick of the day: Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
- Trending: diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
- Campaign of the week: rhode x Paris Wycherley
📝 Pick of the day
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
Despite popular belief, timing has become one of the most underleveraged growth drivers in the creator economy. While content quality still matters, when that content hits a feed can determine a lot more.
New data from Sprout Social, based on more than 230 million UK-specific engagements across platforms like Instagram, TikTok, LinkedIn, Facebook, X and Pinterest, reveals key data vital to both creators and influencer marketers: UK audiences are most engaged later in the day, and brands that fail to adapt risk missing their moment.
↗ Trending
What's hot on Hello Partner right now
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
YouTube Tests AI-Generated Music To Solve Copyright Strikes For Creators
Copyright claims have been one of the most persistent friction points creators face. Even with increasingly sophisticated detection systems, many creators have found themselves penalised for fleeting, often incidental uses of music for just a few seconds of a video.
Now, YouTube is experimenting with a new approach that could significantly change how creators deal with these issues: generating replacement music on demand.
Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live.
To Survive AI, You Must Become a Platypus
In a world where content is cheap, fast, aaaand good, you cannot compete by being better. You must become unique.
by Valentin Farkasch
✨ Campaign of the week: rhode x Paris Wycherley
rhode consistently win influencer marketing, which is no surprise - the entire brand is built on the vibes of trendsetter Hailey Bieber.
A simple but effective it-girl carousel on Instagram caught my eye this week - beauty and fashion influencer Paris Wycherley hopped on the collage trend to promote rhode products.
It's a small but great example of rhode NEVER missing.
👀 Algowatch: Netflix x TikTok x Reels x Shorts x-
Netflix has made it onto the short-form bandwagon with Clips – it's a vertical feed much like TikTok. However, the app is designed as a highlight reel personalised to you to help you choose what to watch next.
This is your last chance to get your work in front of our powerhouse panel of judges representing the world’s biggest brands, like Disney, Unilever and Pinterest. These are the people shaping the creator economy today, and they are waiting to see who is setting the bar for 2026.
Don't let your best work go unnoticed! Download the entry kit and learn more here.
💭 Thursday thoughts
The Hello Partner team are hiring! Come join us in our Bristol office.
We're looking for a Comms and Social Media Executive to help support our events. Check out the full description on LinkedIn.
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
