Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs

What does it really take to write a winning entry at the Global Influencer Marketing Awards?

Joele Forrester, Marketing Director at Billion Dollar Boy, knows a thing or two about it. Having written multiple award-winning submissions, she has helped secure major wins for the agency and its leadership team. In this interview, she shares her approach to crafting standout entries, what makes a submission resonate with judges, and how the industry is evolving ahead of 2026.

It’s an intentional process

Forrester is quick to dispel the myth that award entries are simply a matter of filling in a form.

“Writing winning entries is more than simply filling in a form. It takes more craft and time than people realise, and we’re very intentional about how we approach it.”