The Global Performance Marketing Awards (GPMAs) are back with a bang. This 10th anniversary edition introduces fresh categories, sharper criteria, a new venue and a team-up with PI LIVE Europe - Festival of Partnerships.
Open to brands, agencies, publishers and technology platforms across EMEA, the Americas and APAC, the GPMAs are the opportunity for you and your team to shout out excellence, spotlight winning strategies, and put collaboration centre stage.
“A lot of awards still reward channels in isolation, but that’s not how performance marketing works anymore,” said Matthew Wood, Founder of Hello Partner.
“As we head into our 10th year, we’ve evolved the GPMAs to better reflect how partnerships drive growth — that includes introducing clearer, weighted judging criteria with a stronger focus on commercial impact, as well as new Grand Prix awards to recognise the very best work at a regional and global level,” he added.
This year, industry players can submit entries across a new category structure, with segments homing in on strategy, commercial impact, scalability, innovation and the teams and partnerships powering measurable results:
- Partnerships and Collaboration
- Campaign Excellence
- Programmes and Strategy
- Innovation, Data and Technology
- Performance Channels and Execution
- Teams and Industry
Once you hit send on your submission, our judging panel — assigned based on industry expertise — will get to work examining your submissions against our weighted criteria.
The event itself kicks off Festival Week at PI LIVE with celebration and a relaxed atmosphere. And this year, we’re ditching the black-tie for an afternoon packed full of delicious food and great music — the drinks will be flowing, too.
In a world of sit-down ceremonies, the 2026 GPMAs is a taste of something different; networking-led and traveller-friendly, this is an event that creates conversation, connection and a space to have fun.
If you grab the gold, you’ll have plenty to talk about at PI LIVE, Europe's largest gathering of the partnership economy. Plus, from 6pm, the venue will transform into the official pre-event mixer for PI LIVE, meaning you’ll have a ticket to one of the first major networking moments of the event.
“Our ambition is to set the benchmark for what great partnership-led performance looks like globally,” commented Wood.
So, if your team reached for the moon and bottled star dust — what are you waiting for? Download our entry kit for the inside scoop on how our judges assess creativity, strategy and measurable results. The kit is packed with top tips, key dates, entry fee tiers, and eligibility requirements — everything you need to write a winning entry.
