🌿 Gillian Anderson Becomes Chief Compliments Officer of M&S

Welcome back to Influencer Insider! I hope you're having a great week.

There's lots to be excited about this week. Firstly, ANOTHER one of our favourite British icons has thrown herself into the corporate life. It's, of course, Gillian Anderson's fab campaign with M&S. More on that below.

Next, did you know Snapchat has deemed itself the new destination for B2B marketing? That was not on my 2026 bingo card.

Also, Bath & Body Works has just done a complete Unilever and promised to increase its use of influencers by a huge amount. Keep scrolling to find out just how much.

Let's get on with the news! 🗞️

In today's newsletter:

• Pick of the day: SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
• Trending: Bath & Body Works Increases Investment in Influencers by Astonishing Number
• Campaign of the week: GAP's First Spanish Language Campaign

📝 Pick of the day

SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
I want to move to this dreamworld where Gemma Collins is the Creative Director of Canva UK, and Gillian Anderson is Chief Compliments Officer at M&S. 

In just two weeks, two beloved British icons have made it their mission to head up some of my favourite brands. The job titles are slightly ridiculous, the content is very good, and most importantly, the campaigns actually make sense. So, let’s delve into why these collaborations work so well: the format, the celebs used, and the execution.

↗ Trending

What's hot on Hello Partner right now

Bath & Body Works Increases Investment in Influencers by Astonishing Number
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs
Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026
I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.

Inside LinkedIn’s Strategy - Unhinged Insights from Alicia Teltz
Get LinkedIn advice so unhinged, they’d never approve it internally. Good thing Alicia Teltz doesn't work there anymore. In this fireside chat, Alicia, former LinkedIn Global Client Executive, who walked away from a $250k role to build The Hype Department, is joined by industry leader, Raf McDonnell, Founder of Talent & Brands, to reveal what most creators never hear.

✨ Campaign of the week: GAP

GAP just released its first-ever Spanish campaign, and it's AMAZING.

Puerto Rican musician Young Miko was giving it her all, dancing to her song Wassup with an entire squad of dancers dressed in GAP sweats.

GAP hasn't missed a beat when it comes to influencer marketing and celebrity collaborations this year. It's been unstoppable since the infamous Katseye denim campaign.

👀 Algowatch: Snapchat means business

Snapchat has now positioned itself as the new destination for B2B marketing. Not sure I can get behind this one.

💭 Thursday thoughts

I had the most insane time at Harry Styles's One Night Only concert in Manchester last Friday. The best part of the show was that filming was strictly prohibited.

In today's always-on culture it was so refreshing to be living in the moment. I'd recommend giving it a go!

Here's a photo of us on the disposable cameras we were given at the door.

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Until next time!

Sofia Aira Journalist Email me Connect with me on LinkedIn