Welcome back to Influencer Insider! I hope the rain isn't getting you down. ☔️
It's been a big week for milestone standards. The ASA has officially banned public social posts promoting weight-loss jabs, and TikTok has joined the EASA to encourage responsible advertising.
On the creator side, YouTube just got its own exhibit in the V&A Museum in London. 🥹
Keep scrolling to find out more. 👀
In today's newsletter:
- Pick of the day: SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts
- Trending: Inside the New YouTube Exhibit Featured in V&A Museum
- Campaign of the week: alo Yoga x Elsa Hosk
📝 Pick of the day
SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts
Valentine’s Day is the perfect opportunity for some ‘treat yourself marketing,’ and what better way to do it than with two of the internet’s favourite comfort creators?
MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.
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↗ Trending
What's hot on Hello Partner right now
Inside the New YouTube Exhibit Featured in V&A Museum
A brand-new YouTube exhibit launched yesterday, February 18th, in the Victoria and Albert Museum in London. The exhibit is a key milestone that cements YouTube's and the internet's place in design history.
TikTok Joins EASA to Help Advance Responsible Advertising in Europe
TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.
ASA Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
Connected Creativity Unleashed - Five Catalysts to Supercharge Your Creator Content
Unlock the secrets behind effective creator content with five actionable catalysts that connect culture, creators, and context to outcomes for brands. Be inspired by winning campaigns like Desperados, which harnessed partnerships and cultural vibrancy to cut through the noise.
SpudBros Express. The Baking Of
The SpudBros have turned jacket potatoes into a cultural phenomenon. With over 7 million followers, this session will deep-dive into how one of the UK's most culturally relevant food brands went from viral TikTokers to national expansion.
Why Creator-Led Storytelling is the Future of Informed Social Media
The platforms have changed. The behaviours have changed. The appetite for understanding has not.
by Nick Moar
✨ Campaign of the week: alo Yoga x Elsa Hosk
Valentine's Day brought us some fantastic creator collabs this year. alo Yoga x Elsa Hosk was a notable addition on socials.
Hosk's clean girl vibes match the alo brand PERFECTLY. 🫧
alo also nailed its Valentine's celebrations with a wellness club hosted at their headquarters. There's nothing like a fun day of activities to build those community vibes!
👀 Algowatch: TikTok is getting local
TikTok has begun rolling out a "Local" feed to users in the US, which shows a feed of content from nearby businesses and creators. I love this idea! 📍
💭 Thursday thoughts
I spent the weekend with my lovely choir recording a song in the studio! This is your reminder to invest in your side quests, and do things that make you happy outside of work. 🌟
👩💻 Jobs Board
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Company: TikTok
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Company: Groupe Clarins
Location: New York, NY, USA
Salary: $90k-$95k
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
