What a week of news it's been!
An exciting announcement at Disrupt Marketing this week: Jay Richards has officially taken over as MD. 🙌
We caught up with Jay about what this means for Imagen Insights - keep scrolling to find the full interview.
So, where did Stevie Johnson head to? He's now leading Creo UK at Omnicom Media Group. Huge moves! 👏
Also this week, the CreatorFest Academy officially launched! Created for creators, by industry pros, it’s your go-to guide for the behind-the-scenes realities of content creation. Get your tax, financial and copyright advice here folks. 📚
There's still a chance to win a £100 Amazon voucher for taking part in our 2026 State of the Creator Economy Report - keep scrolling to find the links.
On with the news. 🗞️
In today's newsletter:
- Pick of the day: "The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
- Trending: Introducing the CreatorFest Academy: A New Essential Resource for Creators
- Campaign of the week: Benefit Cosmetics BENEhouse
📝 Pick of the day
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Be a part of our State of the Creator Economy 2026 Report!
Creators, brands, talent agencies and influencer marketers - I need your help turning our industry into a better place. Transparency is so hot in 2026!
Share your thoughts and get early access to the report, as well as a chance to win a £100 Amazon voucher! Each survey takes less than 3 minutes to complete:
Brands | Influencer Marketers | Talent Agencies | Creators
↗ Trending
What's hot on Hello Partner right now
Introducing the CreatorFest Academy: A New Essential Resource for Creators
We're excited to announce the launch of the CreatorFest Academy, a brand-new educational hub designed to support creators at every stage of their journey.
Omnicom Media Names Stevie Johnson to Lead Creo in the UK
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
Be a Part of our State of the Creator Economy 2026 Report
Every voice in our industry matters, so we need you all to shape the report! Creators, influencer marketers, talent agents and brands, please take 3 minutes to help show the future of our industry.
Chairs Welcoming Comments – Hayley Stevens-Shaw
Hayley Stevens-Shaw welcomes the stage at CreatorFest 2025.
Beyond the Ban: The First 30 Days of HFSS as a Social Media Manager
The world of food social media and influencer marketing has definitely shifted, but it’s not all doom and gloom; it’s simply time to adapt creatives.
by Jessica Piper
Stop Fixating on Follower Counts. Look at Metrics That Actually Matter
If you’re building your presence on TikTok, Instagram, or any social video platform, here’s something you need to know: high follower counts aren’t the silver bullet to social success any longer.
by Hannah Blake
✨ Campaign of the week: Benefit Cosmetics BENEhouse
It's been a while since we had a classic brand trip. This week, I LOVED what Benefit Cosmetics did with its BENEhouse!
There is ALWAYS room for brand activations like this: they build community, showcase their products and generate aesthetic content. However, I'll always think sending some of your customers instead of solely influencers is the best idea! 💋
👀 Algowatch: Spotify group chats?!
Spotify is currently rolling out the ability to share podcasts, playlists, and audiobooks they’re listening to with up to 10 people. Hello community building feature!
💭 Thursday thoughts
Fab discussions had last night at the B2B Unplugged: Creator Sessions event. One question that particularly got me was "Do people listen to influencers anymore?"
There was a real argument to be had for this. The answer is still, of course, but we've definitely changed how we're absorbing information from influencers now. In order to answer this question, we should start thinking of influencers as separate industries based on size and aim.
How can we compare an influencer with millions of followers with a nano influencer? Their goals and purposes are completely different.
Also, ignore how much red wine is in my glass x
👩💻 Jobs Board
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
