TikTok has taken the final step to secure its long-term future in the US by creating TikTok USDS Joint Venture LLC, a newly established, majority-American-owned venture designed to meet the US regulatory requirements the Trump Administration has insisted on.

Announced on the 23rd January, the move follows the Executive Order signed by President Trump on September 25, 2025. It ensures that more than 200 million US users and 7.5 million businesses can continue to operate on TikTok. Creators, brands, and influencer marketers can finally relax, because TikTok is here to stay.

What the new joint venture means for creators and brands

The TikTok USDS Joint Venture has been created to secure US user data, the TikTok algorithm, and US apps through robust data privacy, cybersecurity, and trust and safety measures. 

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