Happy Tuesday!
Compliance continues to be the hot topic this month. Alongside AI and LLMs, it's likely to be the hot topic in affiliate marketing this year.
Meanwhile, tickets are now live for our first event of the year: PI LIVE Level Up.
This will be an intimate networking and workshop event, designed to strengthen connections in the West of England, and help you develop stronger professional skills. We hope to see you there. You can learn more, and grab a ticket here.
Now, on with the news.
In today's newsletter:
- Pick of the day: impact.com cracks down on compliance
- Trending: PayPal responds to Rakuten fallout, Partnerize launches VantagePoint for Publishers
- Top Tip of the Week: ChatGPT Ads – an overview for marketers
Pick of the day
“Marketplace Membership Is a Privilege”: impact.com Cracks Down on Compliance and Transparency Across Its Platform
impact.com has penalised multiple publishers this week as it focuses on compliance across its platform.
Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.
Trending
What's hot on Hello Partner right now
PayPal Responds to Honey Stand-Down Allegations and Rakuten Removal
A PayPal spokesperson has shared an exclusive response, stating that the code in question predated its acquisition and has since been deactivated.
PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free
Ahoy, me luvvers! Join us on Bristol’s charming harbourside in March for a day of networking and levelling up your professional skills.
Partnerize Launches VantagePoint for Publishers to Tackle Zero-Click Attribution
Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.
What Data From 30M Shoppers Tells Us About Consumer Behaviour
Insights from the UK’s largest shop.
Sustainability: Opportunity or Problem for Digital & Travel Industries?
A look at how both the travel industry and digital marketing can navigate sustainability in performance marketing.
Right now, we are offering the opportunity to become a Judge at the USPAs.
If you care about excellence in the channel, and would like to position yourself as a leading advocate and voice of the industry – this is your chance to make an impact.
We're accepting applications now. Please submit by January 27th.
Applications must be nominated. Please ask a colleague, a partner, or a client to nominate you.
We look forward to hearing from you!
Tip of the Week
Stay at the top of your game
Ads are coming to ChatGPT’s free and Go tiers, with testing starting in the coming weeks. Pro, Business, and Enterprise users remain ad-free. Ira Bodnar shared a handy, concise post on everything marketers need to know, as of right now.
- Ads will appear at the bottom of responses, triggered by conversation context, and clearly labelled as “Sponsored.”
- Unlike Google or Meta, ChatGPT ads are interactive: users can ask questions about them and even checkout without leaving the chat. OpenAI promises ads won’t influence responses, conversations stay private, under-18s won’t see ads, and sensitive topics like health or politics are off-limits.
- Details on placing ads are scarce. There’s no ad manager yet, and there are just invite-only advertisers, like Walmart and Sephora, participating at launch.
- ChatGPT reaches 200M+ weekly users, advertiser competition is still low (this won't last for long), and early tests show up to three times higher conversions than traditional paid media.
It goes without saying, this space is about to get very interesting.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
