Gordon Glenister and Djanan Kasumovic, Co-Founders of Influencer Strategists, have launched the Influencer Marketing Experts Community.
Positioned as a highly curated group, the community aims to offer a new centre of gravity for industry professionals seeking focused, tactical expertise rather than broad macro commentary. The community is targeted at agencies, platforms and brands.
Glenister says the ambition is to create the kind of dedicated professional space the sector has long lacked. “We are trying to make this a really central place.”
The platform has already begun circulating industry news with a full public launch scheduled for early next year.
Glenister is streamlined about the community’s focus. “We are not in the macro level stuff. We are really into tactical stuff that we know influencer marketers, brands and agencies want,” he explained. The aim is to create a space where members can openly tackle operational challenges. As he put it, the community is designed for professionals who need to say, “Can anybody help me with this problem?” and immediately receive informed support from peers.
“This is a community for agencies, platforms and brands,” Glenister said. “It is for people who are executing and running those campaigns.”
AI-Supported Professional Profiling and Matchmaking
The platform's standout feature is its AI-driven profiling system, which Glenister enthusiastically described as "almost a LinkedIn for influencer marketers." This system provides members with detailed professional profiles, aggregating career data to showcase their experience, expertise, and project histories.
Alongside this sits a matchmaking engine designed to connect relevant organisations. “We are putting members together with each other, maybe platforms with agencies or brands with agencies,” Glenister said. The intention is to streamline collaboration and reduce the friction associated with finding the right partners.
The Growth Lab, AI automation and global events
The community will operate several specialised verticals, including a growth lab focused on accelerating agency and platform development, led by former Influencer Marketing Hub strategist Dejan. Glenister said the programme is intended to give members access to proven approaches and emerging tactics in a rapidly evolving landscape. “In a world where there are more agencies and platforms than ever before, it is going to be exciting to help and support people,” he said.
The AI automation hub will provide a curated library of tools, templates and workflows selected specifically for influencer marketing use cases. “Here are the tools that we think work best for influencer marketers,” Glenister noted.
Members will also have access to an international events calendar, including a planned meet-up at Cannes Lions in June and what Glenister calls “the most exciting thing we are planning”: a global founders retreat in Bali.
A deliberately selective model
Glenister stresses that the community is intentionally curated rather than open. The objective is depth, not scale. “We want people who are passionate about what they do, have real skills, and can move the needle of our sector.”
He also rejects the idea that bringing competing agencies and platforms together is counterproductive. “If we can grow the size of the cake, we all benefit,” he said. “The real competition is the other media.”
The soft launch on LinkedIn yesterday attracted strong early interest despite an untimely Cloudflare outage just minutes before going live. Glenister says more than 400 professionals have already expressed interest or submitted applications.
“In this attention-driven economy, you have got to deliver value on a daily basis,” Glenister said.
Looking ahead, Glenister hints at an even more ambitious vision, including the possibility of a global influencer marketing campaign created collectively by members. For now, he hopes the community will become a vital professional resource. “We want to be in a position where we are helping people stand out, build their brand and connect with the right people,” he said. “The ultimate goal is driving more business for everyone in this sector.”
