Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration

Amelia Dimoldenberg is one of the reigning queens of influencer culture: equal parts comedian, interviewer, and cultural commentator. In 2024, she celebrated ten years of Chicken Shop Date, proving that consistency, authenticity, and a distinct creative voice still pay off in the ever-changing world of social media.

If you’re unfamiliar with the viral series, she interviews celebrities and influencers in a chicken shop, with the celebrity status only growing since she began a decade ago.

She shook things up on her YouTube channel with a brand new series, titled Passenger Princess. Instead of being the interviewer as usual, she was thrown into the hot seat. Instead of hosting the conversation, Amelia became the focus of her new YouTube mini-series, Passenger Princess. It’s a four-part collaboration with Formula 1 where Dimoldenberg learns to drive, but her instructors aren’t your average driving teachers: they’re actual F1 drivers, including George Russell, Oscar Piastri, Ollie Bearman, and Carlos Sainz. 

Let’s delve into why the series was such a success.