“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour has had an unconventional career path, from studying strategic military history to working in brand partnerships at a record label, and now leading beauty and wellness at Kyra. She’s now one of the most influential voices in the creator economy. 

As she prepares to speak at CreatorFest in her session titled “The Brand Cheat Code: How Creators Reveal What Marketers Can't See”, we caught up with her to discuss the evolution of brand partnerships, how beauty differs from music, and why creators should be trusted, not managed, when it comes to content.