Denim campaigns have been the viral fashion battleground this summer - just ask Sydney Sweeney. On one side, we’ve had heavy-hitting celebrity pushes. On the other, girl groups and nostalgia are doing big creative work.
These campaigns have been all the influencer marketing industry can talk about. So, let’s settle this once and for all: who actually won the denim competition this summer, and why? Here are the facts, the data, and any other proof you need to make up your mind.
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