This October, the Global Performance Marketing Awards (GMPAs) will be held at the Jumeirah Carlton Tower, London, for a night of celebration and recognition of the industry’s most outstanding players. Taking place on 20th October 2025, this year’s ceremony promises to be a brilliant experience, bringing together top professionals from the affiliate and performance marketing sectors.

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live! A huge congratulations to all the individuals, brands, agencies, and tech providers who have secured a spot this year. 

Nine years ago, we launched the Global edition of the Performance Marketing Awards, and in our tradition of growing and evolving alongside the industry, we are giving the ceremony a bit of a revamp. 

While we will once again be returning to recognise the work from across the globe, this year, you can expect a brand new venue, a bigger focus on networking and a more business-casual feel, but still with all the elements that make the awards a party!

We’ll be celebrating the night away in Knightsbridge, where guests will enjoy an evening of delicious food, lively networking, and well-earned applause for the winners of this prestigious event.

Who’s in the running?

We’ve got some new and exciting categories this year, such as Best B2B Performance Marketing Strategy, Best Brand Awareness Campaign and Excellence in Transparency & Compliance. 

Each entry showcased just how fast our fantastic industry is growing, making the competition tougher than ever.

We’re also running our community-voted category, Global Affiliate Network or SaaS Platform of the Year, which opens for voting tomorrow. Don’t miss the chance to have your say!

Secure your spot at the ceremony

If you’re attending PI LIVE Europe and CreatorFest Europe, don’t miss the perfect way to start off your week. 

Book your seat at the ceremony here, and explore the full shortlist here to plan your evening.

We’re looking forward to celebrating with you in London!

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