Happy Tuesday!
Here we are – the final month of Q3. You know what that means.
Affiliate marketers' favourite (?) period of the year is coming up. Holiday shopping season. We've seen so much excellence so far this year; performance over the period is sure to be outstanding.
Stay up to date with all M&A, investment, and partnership news below, and check out our Publisher Spotlight with Reward Gateway | Edenred for inspiration.
And, of course, make sure you kick off Q4 properly by coming along to PI LIVE Europe!
On with the news!
In today's newsletter:
- Pick of the day: ZeroClick Raises $55 Million, and more Market Movers
- Trending: Reward Gateway | Edenred innovates the employee engagement platform & Awin urges Apple for clearer guidance on ATT
- Top Tip of the Week: Debating creative strategies for agencies
Pick of the day
Market Movers: AI Ad Platform ZeroClick Raises $55 Million
Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.
Other news includes: a record year of consolidation in the creator economy; Washington Post's new Creator Network; Medialister launches an affiliate programme, and more.
Don't miss our LinkedIn Live!
Join us tomorrow at 12 pm on LinkedIn. I will be in conversation with Henry Hayes, beloved content creator, to discuss the silly side of B2B – and how you can leverage content on your personal account to drive wider business goals.
It's set to be a fascinating and informative session from a leader in the space.
Trending
What's hot on Hello Partner right now
How Reward Gateway | Edenred Is Reinventing the Closed Platform for Brands
From innovative personalisation to cross-brand campaigns, Reward Gateway | Edenred is elevating employee engagement into a powerful channel for brands worldwide.
We explore their successes and forward-thinking strategies in this Publisher Spotlight.
Hero100 2025: Celebrating the People Powering Partnerships
Nominations are now open to anyone driving partnership success in affiliate and creator marketing.
Awin Urges Apple for Affiliate Guidance on ATT
App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories
The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.
Tip of the Week
Stay at the top of your game
What's the most creative way you've booked a call with a prospective client?
One unnamed agency went viral this week after a post showed they had mailed a padlocked box of sweets to a potential client. The padlock code would be given only if they arranged a call with the agency.
Reactions varied from delight and support to sharp criticism.
Those who liked the strategy applauded its creativity and human touch. "It's attention-grabbing and shows an innovative approach - I'm sure they got some calls from this," wrote one commenter.
Critics noted that, while witty, the strategy could negatively affect the agency's credibility. Why? One commenter argued that, "Top agencies win business because they’re really good at what they do. If you have to gimmick your way in, I don't think it's the best start."
Others stated that they would simply smash the box open with a hammer.
Well, what do you think of this strategy? Do you see space for innovative, creative means of getting prospective clients on a call – or is it gimmicky?
You can join the conversation here.
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Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
