In today’s always-connected digital environment, a creator can be cancelled in a matter of hours. Cancel culture has become an increasingly influential force in shaping public discourse, and for brands collaborating with high-profile creators, the risks are higher than ever. A single misstep, whether by a creator or a brand, can lead to reputational damage that’s swift and far-reaching.
On Wednesday, 17 September 2025, from 12:00 to 12:45 PM BST, we’ll be going live on LinkedIn to explore how brands can manage these challenges with integrity.
We’re pleased to be joined by Beckii Flint, founder of Pepper Agency and a former creator herself. With a unique perspective from both sides of the influencer-brand relationship, Beckii brings real-world insight into how businesses can protect their reputation in a volatile landscape.
We’ll also be welcoming a renowned journalist and PR expert with over 25 years of experience in her field, which includes crisis communications - stay tuned to find out who.
In conversation with Mollie Leach, our CreatorFest Content Lead, Beckii will discuss how brands can proactively prepare for potential crises, establish internal guidelines for acceptable risk, and respond with speed, transparency, and accountability when the unexpected occurs.
When a creator makes a mistake or a campaign faces backlash, it doesn’t always have to spiral. You’ll learn that with the right framework in place, brands can handle these moments with clarity and credibility.
This session will cover:
- How to create preemptive crisis response protocols
- What accountability looks like in today’s creator economy
- Case studies: brand responses that worked, and those that needed work
Whether you're part of a brand marketing team, a comms specialist, or working directly in creator partnerships, this discussion will equip you with the tools to respond effectively when reputational challenges arise.
Click here to register for our LinkedIn live.
