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Happy Tuesday!
Perhaps the tide is changing in favour of publishers.
Recently, a number of publishers called for fairer compensation models, as content continues to be scraped by AI platforms. Their proposed solution is something called pay-per-crawl.
Meanwhile, Perplexity has announced a new compensation model for publishers, which includes a subscription revenue share. However, it's unclear how affiliate will fit into this strategy.
Elsewhere, we're exploring B2B comedy, and cashflow data.
On with the news!
Or, if you're local, drive there and enjoy the coastal views!
There aren’t many places in the world more beautiful than Santa Barbara, California, and there aren’t many events as energising as CJU.
Over three days, 1,000+ marketers will gather on the beachside for inspiring sessions, results-driven networking, and conversations that could spark your next big win.
CJU is a hub for innovation and growth, and we're proud to be supporting it again this year.
Once again, it looks set to be a fantastic year. Don’t miss your chance to be part of it.
Register now and secure your spot at #CJU25.
In today's newsletter:
- Pick of the day: The Future of B2B is Personal
- Trending: Perplexity unveils new publisher partnership scheme
- Top Tip of the Week: Check your cash flow, before you wreck your growth
Pick of the day
LinkedIn Live: The Future of B2B is Personal
Humour and personality have long been the secret weapon of B2C brands on social media.
Now, we're seeing B2B brands not only do the same, but also wield personal channels to drive wider business objectives.
During this LinkedIn Live session, we'll be joined by creator and Head of Marketing Henry Hayes to learn more about how to create content that can boost your profile and assist with company goals.
Sign up to reserve your place for the session.
Trending
What's hot on Hello Partner right now
Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
Session Spotlight
"Search as we've known it is over."
Vox Media's Camilla Cho talks about the irrevocable changes to search, and why it should play a smaller role in traffic and distribution strategies moving forward.
This is just one highlight from 'The Big Content Commerce Debate.'
Check out the clip here.
Watch the full session here.
We'll be continuing the conversation at PI LIVE Europe.
Tip of the Week
Stay at the top of your game
Check your cash flow, before you wreck your growth.
Kevin Edwards, Founder of the APMA, shared some insights from the upcoming publisher report.
43% of affiliates say late payments strain operations or limit growth.
This is clear: Timely payments are a growth lever.
When affiliates are paid promptly, they can plan campaigns, invest in new strategies, and focus on driving results rather than worrying about when the next payment will arrive.
Improving payment speed should be an essential objective in any programme; it helps them thrive and unlocks growth for everyone involved.
Join us at BrewDog Waterloo on Tuesday 21 October, 8PM–1AM for games, duck-pin bowling, wing challenges, ice-cold beer, and a night to remember after a long day of successful networking.
It's always the best feeling when you know you've earned a big night out.
Exclusively for PI LIVE attendees. Don’t miss out on a night to remember.
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
