This year’s Prime Day surpassed expectations and exceeded previous records. Over four days, the event generated a total of $24.1 billion in sales, marking an increase of 30.3% YoY.
Amazon has long held its affiliate numbers close to its chest. We don’t know exactly how much traffic is sent to the platform by affiliates, nor do we know how much revenue affiliates generate globally through the programme. Hello Partner has reached out to Amazon to learn more about affiliate performance over the Prime Day period.
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